STRATEGY
Denise has driven strategy from the board table, the C-suite, the consulting panel and as a business owner. As digital disruption continues to undermine traditional business models, Denise and her colleagues at Executive Central can help you reinvent your business.
Read more about the Strategy Central Team.
Denise’s strategic leadership experience includes:
- As an embedded member of a Bain & Company consulting team, leading the pricing analysis stream of SingTel Optus’s 2001 strategic review of its $A2.0 billion Mobile Division. The analysis resulted in a substantial change to the company’s mass market pricing strategy, and to the establishment of a new pricing and reporting team under Denise’s leadership;
- As Chief Executive, leading the ARITA Board’s development and review of organisational strategy and strategic project prioritisation. This review accompanied a period of significant revenue growth, and led to increased member and customer orientation and a widespread restructure of the team; and
- As General Manager, initiating and leading the strategic review of a community based research and training organisation, leading to a successful rebranding and a change of core business model to one less reliant on government funding.